Selling products on Amazon is one of the most lucrative businesses. But, unfortunately, nowadays, competition on this platform is relatively high. If you are a new Amazon seller, using pay-per-click ads becomes necessary to improve the visibility of your articles.
Selling products on Amazon is one of the most lucrative businesses. But, unfortunately, nowadays, competition on this platform is relatively high. If you are a new Amazon seller, using pay-per-click ads becomes necessary to improve the visibility of your articles.
However, it’s not a piece of cake. To run the Amazon PPC campaign, you must have extensive knowledge of the critical factors. It took time and should not be taken lightly.
Many newbie Amazon sellers are constantly wondering about outsourcing the Amazon PPC experts so that they don’t have to do it anymore. And it’s a valid thing because managing PPC campaigns along with finance, marketing, and keyword research is pretty daunting.
1. Factors That Affect The Amazon PPC
It is important to note that conversion and traffic play a vital role in increasing Amazon sellers’ profit. Out of these, conversions significantly depend on the way you have constructed product listing; the quality of the text and images.
But the conversion will only take place when good traffic reaches your listing, which eventually depends on the visibility of your product. The more your listing is visible, the more the traffic will reach on your product page, and higher will be the chances of making a purchase. In simple words, around 50% of the odds of your success on Amazon rely on the above two factors.
Your success and failure greatly depend on the way you perform Amazon PPC. So you have to run Amazon PPC with these two factors in mind. Here we are going to cover six different options for moving with Amazon advertising. Read every selection carefully to run an effective ad campaign on the most prominent e-commerce platform.
Read Also : How You Can Design Perfect Custom Lipstick Boxes
2. Do It At Your Own
The first option is to craft and Amazon run listing ads yourself. This is the cheapest option. Also, nobody else can care about your business and account like you. You don’t have to spend a single penny on hiring anyone while doing PPC on your own. However, going alone isn’t easy; before starting, you must learn all the ins & outs of PPC. And getting knowledge of all aspects of PPC is not a one-day game. You need to take out a ton of time to teach yourself all fundamentals appropriately.
3. Appoint Experienced Virtual Assistant
Hiring a qualified virtual assistant is another way to do Amazon PPC efficiently. It is a great way to succeed in this business being a new seller. Generally, virtual assistants charge between 600$ to 100$ per month. So, it is imperative to see whether you have a sufficient budget before hiring VA. Also, the risk of quality work is always associated with virtual assistants because they are not physically present around you. Remember, they will work efficiently if you remain attentive.
4. Hire Virtual Assistant & Give Him/Her Training
If your budget is pretty low to hire qualified VA, it would be better to appoint inexperienced virtual assistants and give them training on Amazon PPC. They cost you around $400- $600 per month, which is relatively lower than the hiring experienced one. But again, you need a ton of time to train VA, and the possibility of mistakes will be high.
5. You + Amazon Advertising Software
Another cheap and effective way to run lucrative ads is investing in Amazon Advertising software. Yes, it will save you a lot of time and enable you to optimize your Amazon advertising strategy. Scale Insights, Helium 10, StackAdapt, PPC SCOPE, are the top Amazon PPC management tools that help you build competitive Amazon campaigns. Their approx subscription cost is around $100 per month. But to use them appropriately, you need to understand the basics of PPC.
6. VA+ Amazon Advertising Software
If you yourself cannot manage the PPC campaign due to paucity of time, hiring a virtual assistant and giving access to Amazon Advertising software is the best idea. This will surely cut down human error and improve the presence of your product on Amazon. However, VA might need the training to understand the software, which costs time.
7. Full-Time Amazon PPC Expert
It is the most expensive option. But, if you want to do business on Amazon in a big way, then hiring a full-time PPC specialist is worth it. They bring a wealth of knowledge and can grow your business extensively. However, the full-time expert employee will charge between $5000- $10,000 per month.
8. The Bottom line-:
So, that was about all the possible options available to manage Amazon PPC. Now the decision is yours. Identify your preferences and budget to choose a reliable way to run your advertising campaigns.
Many newbie Amazon sellers are constantly wondering about outsourcing the Amazon PPC experts so that they don’t have to do it anymore. And it’s a valid thing because managing PPC campaigns along with finance, marketing, and keyword research is pretty daunting.
9. Factors That Affect The Amazon PPC
It is important to note that conversion and traffic play a vital role in increasing Amazon sellers’ profit. Out of these, conversions significantly depend on the way you have constructed product listing; the quality of the text and images.
But the conversion will only take place when good traffic reaches your listing, which eventually depends on the visibility of your product. The more your listing is visible, the more the traffic will reach on your product page, and higher will be the chances of making a purchase. In simple words, around 50% of the odds of your success on Amazon rely on the above two factors.
Your success and failure greatly depend on the way you perform Amazon PPC. So you have to run Amazon PPC with these two factors in mind. Here we are going to cover six different options for moving with Amazon advertising. Read every selection carefully to run an effective ad campaign on the most prominent e-commerce platform.
10. Do It At Your Own
The first option is to craft and Amazon run listing ads yourself. This is the cheapest option. Also, nobody else can care about your business and account like you. You don’t have to spend a single penny on hiring anyone while doing PPC on your own. However, going alone isn’t easy; before starting, you must learn all the ins & outs of PPC. And getting knowledge of all aspects of PPC is not a one-day game. You need to take out a ton of time to teach yourself all fundamentals appropriately.
11. Appoint Experienced Virtual Assistant
Hiring a qualified virtual assistant is another way to do Amazon PPC efficiently. It is a great way to succeed in this business being a new seller. Generally, virtual assistants charge between 600$ to 100$ per month. So, it is imperative to see whether you have a sufficient budget before hiring VA. Also, the risk of quality work is always associated with virtual assistants because they are not physically present around you. Remember, they will work efficiently if you remain attentive.
12. Hire Virtual Assistant & Give Him/Her Training
If your budget is pretty low to hire qualified VA, it would be better to appoint inexperienced virtual assistants and give them training on Amazon PPC. They cost you around $400- $600 per month, which is relatively lower than the hiring experienced one. But again, you need a ton of time to train VA, and the possibility of mistakes will be high.
13. You + Amazon Advertising Software
Another cheap and effective way to run lucrative ads is investing in Amazon Advertising software. Yes, it will save you a lot of time and enable you to optimize your Amazon advertising strategy. Scale Insights, Helium 10, StackAdapt, PPC SCOPE, are the top Amazon PPC management tools that help you build competitive Amazon campaigns. Their approx subscription cost is around $100 per month. But to use them appropriately, you need to understand the basics of PPC.
14. VA+ Amazon Advertising Software
If you yourself cannot manage the PPC campaign due to paucity of time, hiring a virtual assistant and giving access to Amazon Advertising software is the best idea. This will surely cut down human error and improve the presence of your product on Amazon. However, VA might need the training to understand the software, which costs time.
15. Full-Time Amazon PPC Expert
It is the most expensive option. But, if you want to do business on Amazon in a big way, then hiring a full-time PPC specialist is worth it. They bring a wealth of knowledge and can grow your business extensively. However, the full-time expert employee will charge between $5000- $10,000 per month.
16. The Bottom line-:
So, that was about all the possible options available to manage Amazon PPC. Now the decision is yours. Identify your preferences and budget to choose a reliable way to run your advertising campaigns.
