Facebook Video Marketing: Video Types, Formats, and More

Video has become the most widely consumed content online, so much so that in 2021, an average person spent 100 hours a day watching videos. The rate of video content consumption has been on the rise since 2013, owing to technological improvements.

Facebook is one such platform where video content is highly popular. Inspired by the success of YouTube and Snapchat, Facebook introduced videos in 2014.

Today, half a billion people watch videos on Facebook every day. This makes Facebook a great platform for marketing your business. Keep scrolling to learn how you can use your personalized videos or Facebook video templates to create videos to market on Facebook.

Types of Videos on Facebook

Facebook is the second-most popular video platform after YouTube. Here are the various types of videos available on Facebook:

1. Facebook Feed Videos

Native videos or feed videos are one of the top-performing video formats on Facebook. Once you upload the video as a post, it appears on your and your followers’ feeds. Viewers can then like, comment and share the video, which facilitates community engagement.

2. Facebook Stories Videos 

Story Videos are disappearing videos that remain on your feed for 24 hours and are best suited for sharing updates and announcements. You can upload a Facebook story of up to 12 pieces of content, each extending up to 15 seconds.

Facebook Story Ads are a common form of video marketing. However, this form of video doesn’t promote community engagement, as viewers can only respond to the story on Facebook Messenger. 

3. Facebook Reels

Facebook Reels were introduced in February 2022 after the success of short-form videos on TikTok and Instagram. Reels are up to 60 seconds long and can also be shared to Stories or viewers, and prospective buyers may make a remix with the Reel.

4. Facebook Video Ads

Facebook’s video ads appear on the feed and are sponsored posts that help businesses reach new audiences.

Facebook allows you to set your budget and the duration for which the ad will be run, and you may choose your marketing objectives and target audience.

5. Facebook Live

Facebook’s live broadcast feature was introduced in 2015 and is the best way for brands to engage with their community in real time.

Live content is exciting and attracts more views. You can organise webinars or hold Q&A sessions with your followers on a live session.

6. Linked Facebook Videos

If you have uploaded videos on your website or another platform like YouTube, you can link them to a Facebook post. Viewers can click on the link and watch the video hosted on the other platform.

Top 5 Kinds of Video Content for Facebook

Here are 5 video content types you can use for video marketing on Facebook:

1. Explainer Videos

Explainer videos are those that help viewers learn more about your business.

Potential customers will be able to understand the business and culture of your brand in an engaging manner. You can even make explainer or tutorial videos about products, demonstrating their uses.

2. Product Promotional Videos

Promotional videos about products are a great way to draw attention to a new product you wish to launch. You can showcase the features of the product, and its usage and show potential buyers how they can benefit from purchasing it.

You can even use a Facebook video editor to obtain ready-made templates and fine-tune your product promo videos.

3. Live Videos

Live videos are a great marketing tool as they help you engage with your audience through comments and questions. You can host giveaways, launch new products or have a Q&A session with your followers on Facebook Live.

4. Customer Testimonial Videos

Customer testimonials are the surest way to build trust among prospective buyers. It allows them to know more about your product and brand from a source that they find reliable and is, therefore, often more effective than ads.

5. Company Culture Videos

Videos about the company’s ethics and culture are a good way to show how conscious your brand is. These videos also help humanize your brand and make it more attractive.

The Best Video Formats for Facebook

Facebook recommends using MP4 or MOV for uploading videos on its platform. However, if you wish to explore alternative formats, here is a list of video formats supported on Facebook that will be just as effective in producing high-quality videos:

  • MPEG-4 Video (m4v, mp4, mpeg4)
  • QuickTime Movie (mov, qt)
  • Mobile Video (3g2, 3gp, 3gpp)
  • Windows Media Video (asf, wmv)
  • MPEG Video (dat, mpe, mpeg, mpg)
  • AVI Video (avi)
  • Flash Video (f4v, flv)
  • Graphics Interchange Format (gif)
  • DIVX Video (divx)
  • DV Video (dv)
  • M2TS Video (m2ts)
  • Matroska Format (mkv)
  • MOD Video (mod)
  • AVCHD Video (mts)
  • Nullsoft Video (nsv)
  • Ogg Media Format (ogm, ogv)
  • TOD Video (tod)
  • MPEG Transport Stream (ts)
  • DVD Video (vob)

Useful Tips for Facebook Video Marketing

Here are some useful tips to improve the quality of your video content so you can achieve success in marketing on Facebook:

  • Viewers have a short attention span, so it is important to make the first 5 seconds of your video engaging so that you grab their attention. Try to make the beginning of the video intriguing, relatable or funny so that it evokes emotion in the viewer.
  • Identify your goal for the video, whether it be brand awareness, traffic and conversions or engagement. These goals are essential for the formulation of a video content strategy.
  • While Facebook allows you to upload videos up to 240 minutes long, it is not advisable to make very long videos. Short-form videos are the most popular among viewers and allow them to consume content without feeling overburdened with information or losing focus.
  • It is important to include closed captions in videos as most people watch videos with the sound off. Facebook also has an auto-captioning feature that can generate captions for your videos.
  • A majority of all videos content is consumed on mobile phones, so it is important to optimise the video for vertical viewing.
  • Use branding by showcasing your logo in every videos, following uniform templates, colour schemes, intros and outros. These can also be highlighted on the thumbnail. Be sure to include a call to action at the end of the videos.

Read Also : Merits of guest posting services

Wrapping Up

Viewership of videos marketing and advertisement content on Facebook is skyrocketing, and it is important for you, as a business, to make the most of this opportunity.

You can use the guidance and tips in this article to make a videos marketing strategy for Facebook that is sure to help you achieve success.


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